2009 Mobile Trends

Came across a comprehensive presentation by Morgan Stanley on Economy & Internet Trends given at the Web 2.0 summit in San Francisco. To give credit where it is due, I came across the presentation through my participation in the TelcoSphere group on LinkedIn.

The presentation is in two parts, the state of the economy (improving but not out of the woods yet) and a section on Internet Trends.

  1. Mobile Internet Usage Is and Will Be Bigger than Most Think.
  2. Apple Mobile Share Should Surprise on Upside Near-Term.
  3. Next Generation Platforms (Social Networking + Mobile) Driving Unprecedented Change in Communications + Commerce.
  4. Mobile in Japan + Desktop Internet Provide Roadmaps for Mobile Growth + Monetization.
  5. 3G Adoption / Trends Vary By Geography.
  6. Carriers in USA / Western Europe Face Surging Network Demand But Uncertain Economics.
  7. Regulators Can Help Advance / Slow Mobile Internet Evolution.
  8. Mobile-Related Share Shifts Will Create / Destroy Material Shareholder Wealth.

There are several excellent graphs that support Morgan Stanley’s position such as this on devices participating in the mobile internet.MorganStanley devices

Couple of points that I picked up from the presentation.

  • The collapse of carrier portals (example used is the UK where the percentage of subscribers accessing a carrier portal went from 57% in 2007 to 22% in 2008). page 46
    It is critical that mobile carriers address this otherwise they will become dumb pipes.
  • Japan represents the future of mobile commerce. The world today (excluding Japan) looks very similar to Japan in 2000. Since then eCommerce, paid applications and advertising have grown from 14% to 33% of a much larger revenue pie. page 49
    I am not so sure about this as I think culture is a big factor in adoption not just technology.
  • Users have a significantly greater propensity to pay when using mobile access compared to desktop (broadband). pages 51-52
    True, but there a lot of free applications and more each day.
  • Due in great part to the iPhone AT&T has seen an almost 5,000% rise in data traffic in the three years up to 2nd Qtr 2009. Yet 42% of iPhone usage happens on Wi-Fi networks. Wi-Fi may turn out to be the answer for the carrier’s capacity issues. pages 57-58
    This was quite surprising to me, I expected some Wi-Fi usage but 42% is significant.

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