One thought on “Very clever video on the future of publishing

  1. This is a cute ad. Fortunately it is done by some of the leading edge publishers and unfortunately they do not represent the majority. The big issue here is that publishers have very limited connection to their customers since their business is more wholesale in nature. The big question in their minds is how to get a relationship without giving away the crown jewels and hastening the commoditization of their product.

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