Music video of the future ??

Came across this collaboration between Google, arcade fire and film maker Chris Milk. It is a mash-up of Arcade Fire’s song “We Used to Wait”, a location (where you grew up, went to school, etc.) and Google maps/earth. It is optimized for Google Chrome and is a multi-window experience.

Here is an example, based on my old English grammar school. [link]. Check it out, put in your address. What I really like is how it makes something quite impersonal, the music video, relevant by basing what is shown on your input.

Screen capture of [link]:

arcade fire film

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