What are the British Telcos’ thinking?

The U.K. phone hacking scandal has been very much in the news this week. The hacking scandal, perpetrated at the News of the World, at first involved just celebrities but has expanded to now include families of murdered children.

Phone hacking is fairly easy and is usually accomplished by misrepresentation rather than code changes. New Scientist has a very good article on how voice mail systems have been compromised and how easy it is to accomplish.  While the motives and actions of the News of the World are deplorable, they were made so much easier by the lax safeguards typically in place at most mobile phone companies (this is not just a “British” problem).

Which brings us to the Guardian, which analyzed the advertising spend at the News of the World over the first 5 months of 2011 using the IBM Many Eyes program.

NoW Advertising

On examining this data further, 3 of the top 5 advertisers are mobile Telcos and all 4 major providers are in the top 10. So my question is, why would you continue to support and advertise in a newspaper that has abused your systems. They appear oblivious to the damage to their brands. I would of thought  that they could of used that money (over 4 million GBP) to put in better safeguards!!.

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