Social Media – a business view

In tandem with the cultural view taken by the Us Now video, I had commented on previously, I came across an IBM presentation through slideshare on the business side of social networks.

social networks

It was presented at the mobile social networking forum and concentrates on how social networks affect businesses in the  media and telecom industries. There are a number of key points to be drawn from the presentation.

  1. Social networks while primarily about relationship building are branching out to content distribution and a place for targeted adverts.
  2. Brands are creating their own exclusive social networks to build direct dialogue with their customers.
  3. Many companies are using social networks internally to replace the disappearing water cooler

Continue reading