It was presented at the mobile social networking forum and concentrates on how social networks affect businesses in the media and telecom industries. There are a number of key points to be drawn from the presentation.
- Social networks while primarily about relationship building are branching out to content distribution and a place for targeted adverts.
- Brands are creating their own exclusive social networks to build direct dialogue with their customers.
- Many companies are using social networks internally to replace the disappearing water cooler