The App/Map Gap Flap

It should come as no surprise that AT&T has taken Verizon to court over their “There’s a map for that” advertisements. The ad is very clever and plays at several levels – the pun on the Apple ad for the iPhone ‘there is an app for that’ as well as AT&T’s well known capacity issues for data delivery.  There seems to be a general consensus that the ads are successful. (see link)

AT&T recently lost the first round (see link) but has said it will appeal. AT&T’s lawyers will will have to do a lot better than its weak rebuttal ad (link).

What I find interesting in all of this, is how Verizon has turned the discussion from quantity of applications to quality of experience. It may be that the reign of the app was very short lived and a broad application catalog is no longer a differentiator but a necessity.

Verizon has a lot to thank T-Mobile for as it essentially picked up T-Mobile’s marketplace catalog and made it available to its own android phones.