Game on … (Buzz vs. Facebook) Round One

In an interview on silicon.com, Matt Mullenweg, CEO of Automattic, the company behind the # 1 blogging platform WordPress (used by brazethoughts no less), makes some insightful comments on the future of software and how it can learn from the gaming industry. He believes the biggest challenge for the software industry is to make sure users can take full advantage of the increasing complexity of applications.

“If you think about it, complexity is actually not a bad thing – I mean users are not dumb, they’re actually very smart. You just need to give them the best way to learn and discover all the power that you have, and the best example of this is computer games. Computer games are so, so good at this. Think how complex the average computer interface is. It varies from game to game almost 100 per cent – the way you play Mario is not going to be the way you play Modern Warfare. But it starts you out on a training level – you start out, you get your legs, you walk around and you advance from level to level. And this applied to traditional software I think is going to one of the most interesting trends.”

He then attributes much of the success of Facebook to its game-like nature.

“They’re really brilliant how they encourage certain behaviours and how they tailor their news feed and the way images work and everything like that. Essentially it’s a social game but the other players are your friends and the objects are updates and photos, videos and news stories. The game never gets old because it’s constantly fresh from the content your friends are feeding into it. It’s utterly brilliant.”

facebook vs buzz Google’s Buzz has now entered the social networking arena,  it has a nice feature set but it doesn’t appear to have anything like the game aspects of Facebook. This got me wondering if the smart minds at Google have not thought things through and missed an opportunity.